A Greek company active in the creation and marketing of toys.

My role was to design the new website ( both B2C and B2B ) with a friendly and playful look.

Client

AS games

Year

2023

Services

UI / UX Design

A Greek company active in the creation and marketing of toys.

My role was to design the new website ( both B2C and B2B ) with a friendly and playful look.

Client

AS games

Year

2023

Services

UI / UX Design

Desktop screens

Login / Register process

For the B2B website, the users first land in the login screen. There is a prominent call to action, in case the user doesn't already have an account, which redirects to the register screen.

At the register page, on the first step only the VAT number is required, and when filled in, the company's info is pulled and gets automatically filled in. Afterwards, additional personal information, required for the completion of the B2B profile, needs to be typed by the user.

All of the above lead to an easy and seamless user experience, helping the user create an account without difficulties.

Login / Register process

For the B2B website, the users first land in the login screen. There is a prominent call to action, in case the user doesn’t already have an account, which redirects to the register screen.

At the register page, on the first step only the VAT number is required, and when filled in, the company’s info is pulled and gets automatically filled in. Afterwards, additional personal information, required for the completion of the B2B profile, needs to be typed by the user.

All of the above lead to an easy and seamless user experience, helping the user create an account without difficulties.

Add to list button

B2B clients buy a large amount of products on each purchase. Therefore, B2B websites require an easy and fast process for creating multiple lists consisting of many different products.

On the top right corner of all products in the website, a characteristic icon can be found which the users can use to easily add the product to a list.

When clicked, an overlay appears which shows the already created lists. The user can then select one of the existing lists to add the product. Alternatively, using the input field at the bottom of the overlay, the user can create a new list, name it, and then add the product to it.

When a product is already part of a list, the icon is in an active state ( colored and checkmarked ) indicating to the user that the product is already added to a list.

Add to list button

B2B clients buy a large amount of products on each purchase. Therefore, B2B websites require an easy and fast process for creating multiple lists consisting of many different products.

On the top right corner of all products in the website, a characteristic icon can be found which the users can use to easily add the product to a list.

When a product is already part of a list, the icon is in an active state ( colored and checkmarked ) indicating to the user that the product is already added to a list.

Mobile screens

Font Family

Manrope

Font Family

Manrope

Color Palette

Primary color

#202020

Secondary color

#E31F26

Accent color

#1FE3DC

Grey

#F4F4F8